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> FCA’s Review Exposes Concerns over Push Notifications and Prize Draws in Trading Apps
Friday, 11/04/2025 | 12:16 GMT by Tareq Sikder
- A study of 9,000 consumers revealed that trading apps with digital features resulted in riskier investments.
- Firms recognize the need for responsible digital engagement but lack checks to ensure consumer understanding.
The Financial Conduct Authority (FCA) has published aMulti-firm Review titled “Trading apps: high-level observations,”offering guidance for new and traditional investment brokers planning to offertrading app services. The review highlights key regulatory obligations forthese firms.
The FCA is investigating trading apps due to concerns thatdigital engagement practices (DEPs), such as push notifications and prizedraws, may encourage excessive risk-taking. Arecent study of over 9,000 consumers revealed that these featurescontributed to more frequent trading and riskier investments. Pushnotifications increased trades by 11%, while prize draws boosted trades by 12%,with risky trades rising by 8% and 6%, respectively.
The review assessed the business models, product offerings,and services of 12 trading app firms, identifying both positive practices andareas for improvement. One key finding concerns business models. Some firms operateas introducers, directing customers to other platforms or affiliates . The FCAurges firms to fully understand their roles as both manufacturers anddistributors, as defined in its rules.
Another finding relates to revenue drivers. Firms generateincome through transaction fees, subscription fees, and interest on cashbalances. Some may need to reconsider whether their pricing structures offerfair value to consumers.
— RegFlow Hub (@RegFlowHub) April 11, 2025🇬🇧 FCA | Key Observations from Multi-Firm Review on Trading Apps
• Increased retail investor engagement observed on trading apps due to ease of access and user-friendly interfaces.• Concerns raised regarding the potential impact of gamification features on investor behavior…
The review also noted the responsible use of digitalengagement practices. While all firms acknowledged the importance of usingfeatures like notifications carefully, some still lacked adequate processes forensuring customer understanding of high-risk investments, exposing consumers topotential risks.
You may find it interesting at financemagnates.com: FCAWarns Trading App Operators to Stop the Trading Gamification.
FCA Study Links Digital Features to Risks
Additionally, the FCA published an Occasional Paper,“Playing the market: a behavioural data analysis of digital engagementpractices and investment outcomes.” This research examines how appfeatures, particularly DEPs like notifications and prize draws, affect consumerbehaviour.
It found that apps with more DEPs tend to attract younger,lower-income users who trade more frequently and often experience poorerinvestment returns. While the study does not directly link DEPs to financiallosses, it raises concerns about their potential impact.
The Financial Conduct Authority (FCA) has published aMulti-firm Review titled “Trading apps: high-level observations,”offering guidance for new and traditional investment brokers planning to offertrading app services. The review highlights key regulatory obligations forthese firms.
The FCA is investigating trading apps due to concerns thatdigital engagement practices (DEPs), such as push notifications and prizedraws, may encourage excessive risk-taking. Arecent study of over 9,000 consumers revealed that these featurescontributed to more frequent trading and riskier investments. Pushnotifications increased trades by 11%, while prize draws boosted trades by 12%,with risky trades rising by 8% and 6%, respectively.
The review assessed the business models, product offerings,and services of 12 trading app firms, identifying both positive practices andareas for improvement. One key finding concerns business models. Some firms operateas introducers, directing customers to other platforms or affiliates . The FCAurges firms to fully understand their roles as both manufacturers anddistributors, as defined in its rules.
Another finding relates to revenue drivers. Firms generateincome through transaction fees, subscription fees, and interest on cashbalances. Some may need to reconsider whether their pricing structures offerfair value to consumers.
— RegFlow Hub (@RegFlowHub) April 11, 2025🇬🇧 FCA | Key Observations from Multi-Firm Review on Trading Apps
• Increased retail investor engagement observed on trading apps due to ease of access and user-friendly interfaces.• Concerns raised regarding the potential impact of gamification features on investor behavior…
The review also noted the responsible use of digitalengagement practices. While all firms acknowledged the importance of usingfeatures like notifications carefully, some still lacked adequate processes forensuring customer understanding of high-risk investments, exposing consumers topotential risks.
You may find it interesting at financemagnates.com: FCAWarns Trading App Operators to Stop the Trading Gamification.
FCA Study Links Digital Features to Risks
Additionally, the FCA published an Occasional Paper,“Playing the market: a behavioural data analysis of digital engagementpractices and investment outcomes.” This research examines how appfeatures, particularly DEPs like notifications and prize draws, affect consumerbehaviour.
It found that apps with more DEPs tend to attract younger,lower-income users who trade more frequently and often experience poorerinvestment returns. While the study does not directly link DEPs to financiallosses, it raises concerns about their potential impact.
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About the Author: Tareq Sikder
- 1460 Articles
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About the Author: Tareq Sikder
A Forex technical analyst and writer who has been engaged in financial writing for 12 years.
- 1460 Articles
- 23 Followers
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Traders, investors, and fintech enthusiasts—this is your opportunity to be part of Africa’s largest online trading summit! 🌟 Join industry experts, top brokers, and fintech leaders for an unparalleled experience filled with insights, networking, and game-changing strategies.✅ Expand your trading knowledge with expert-led discussions✅ Connect with top professionals and fellow traders✅ Explore the latest trends shaping the online trading landscape📅 Happening in May 2025, Cape Town! Don’t miss out on this exclusive event. Secure your FREE pass today!#FMAS:25 #capetown #trading #financemagnates #fintech #investing #networking #southafrica #onlinetrading #may2025 #freepassTraders, investors, and fintech enthusiasts—this is your opportunity to be part of Africa’s largest online trading summit! 🌟 Join industry experts, top brokers, and fintech leaders for an unparalleled experience filled with insights, networking, and game-changing strategies.✅ Expand your trading knowledge with expert-led discussions✅ Connect with top professionals and fellow traders✅ Explore the latest trends shaping the online trading landscape📅 Happening in May 2025, Cape Town! Don’t miss out on this exclusive event. Secure your FREE pass today!#FMAS:25 #capetown #trading #financemagnates #fintech #investing #networking #southafrica #onlinetrading #may2025 #freepass
Traders, investors, and fintech enthusiasts—this is your opportunity to be part of Africa’s largest online trading summit! 🌟 Join industry experts, top brokers, and fintech leaders for an unparalleled experience filled with insights, networking, and game-changing strategies.✅ Expand your trading knowledge with expert-led discussions✅ Connect with top professionals and fellow traders✅ Explore the latest trends shaping the online trading landscape📅 Happening in May 2025, Cape Town! Don’t miss out on this exclusive event. Secure your FREE pass today!#FMAS:25 #capetown #trading #financemagnates #fintech #investing #networking #southafrica #onlinetrading #may2025 #freepassTraders, investors, and fintech enthusiasts—this is your opportunity to be part of Africa’s largest online trading summit! 🌟 Join industry experts, top brokers, and fintech leaders for an unparalleled experience filled with insights, networking, and game-changing strategies.✅ Expand your trading knowledge with expert-led discussions✅ Connect with top professionals and fellow traders✅ Explore the latest trends shaping the online trading landscape📅 Happening in May 2025, Cape Town! Don’t miss out on this exclusive event. Secure your FREE pass today!#FMAS:25 #capetown #trading #financemagnates #fintech #investing #networking #southafrica #onlinetrading #may2025 #freepass
Traders, investors, and fintech enthusiasts—this is your opportunity to be part of Africa’s largest online trading summit! 🌟 Join industry experts, top brokers, and fintech leaders for an unparalleled experience filled with insights, networking, and game-changing strategies.✅ Expand your trading knowledge with expert-led discussions✅ Connect with top professionals and fellow traders✅ Explore the latest trends shaping the online trading landscape📅 Happening in May 2025, Cape Town! Don’t miss out on this exclusive event. Secure your FREE pass today!#FMAS:25 #capetown #trading #financemagnates #fintech #investing #networking #southafrica #onlinetrading #may2025 #freepass
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